Content marketing has been a huge trend among B2B companies of all sizes, but it’s particularly effective for smaller businesses. Why? Because content marketing can drive significant, measurable results – even on a shoestring budget.
But what is content marketing? Well, as Joe Pulizzi of the Content Marketing Institute puts it:
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
In other words, it’s creating articles, white papers, videos, webinars, images – content in any format – that helps to educate your audience about the value of your business, and how it can help them solve their problems. You know you have the balm for your audience’s pain points. It’s my job to help you articulate how you can help, in meaningful, relevant ways that reach and resonate with your prospects.
In fact, content marketing can support business goals at every stage of the buying cycle – from awareness, straight through acquisition and retention.
Here’s a sampling of some of the services we offer:
- Marketing Plan Development
- Messaging Strategies
- Content Strategies and Content Plan Development
- Content Development, including…
- Blog posts
- Bylined articles
- White papers
- Content Distribution Tactics, including…
- Social Media (LinkedIn, Facebook, Twitter, and more)
- Search Engine Marketing
- Press Release Distribution
- Email Marketing
Plus, for everything we don’t do in-house, we have the support of an amazing network of partners.
Contact us today to learn more.
Rise and Shine!